I have the secret....

I was reading an article online earlier today about the effectiveness of advertising in video games. Apparently it is one of the most effective forms of advertising and it scores high in 18-34 year old males, which is most advertisers coveted demographic. Now, advertisers want to get their ads to as many people as possible. Also, game developers want their games to do sell well, especially at launch. Well, I hold the secret to both of those.

If game developers would just use the money that advertisers give them to reduce the price of the game they would sell more copies. Consequently, more people would view these ads, which would cause more advertisers to be interested in using games as an ad medium. Cheaper games, means more higher sales of new video games. The gaming industry, especially with the announcement of the in process eb games/game stop merger, hates resale games. They only get paid once when someone buys a used copy. Now maybe this is one reason why they keep the game prices high on new games, but they could solve this problem themselves.

Until you heed my advice, I will continue to purchase used games at the smallest fraction of the retail price and ignore ad campaigns within games as much as possible. This I promise.